Tagged: branding

Andersen consolidates Elmer licensing plans

Andersen Press has consolidated its licensing plans for Elmer the Patchwork Elephant, with the PR agency Metrostar leading the brand across all categories.... Read more

Duffield unveils author branding agency

Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Read more

W&N 'streamlines' for digital age

Weidenfeld & Nicolson is to “streamline its profile for the digital age” by rebranding the Phoenix paperback imprint as Weidenfeld & Nicolson paperbacks.... Read more

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