Tagged: The Bookseller Marketing & Publicity Conference 2015

Corporate chorus

Last week I made a comment about the many hands working—often behind the scenes—to make the book business happen. Unleashing this talent, these many voices,... Read more

Taylor: Waterstones’ focus is on conversations

Waterstones has more than tripled sales of its Fiction Book of the Month in volume terms in the past two years, the company’s head of... Read more

The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to... Read more

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