The full programme for The Bookseller's highly anticipated Marketing & Publicity Conference has been unveiled covering everything from pre-orders to podcasts, influencers to events. ... Read more
Print and digital are not opposing forces, they should work together as a “reader-centred good”, the Guardian’s Richard Furness has said whilst discussing the newspaper’s... Read more
Contagious, an advisory service for the marketing industry, has revealed five "commandments" for marketeeers to live by and has urged publishers to be brave with their brands.... Read more
