Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy.
Print and digital are not opposing forces, they should work together as a “reader-centred good”, the Guardian’s Richard Furness has said whilst discussing the newspaper’s... Read more
Contagious, an advisory service for the marketing industry, has revealed five "commandments" for marketeeers to live by and has urged publishers to be brave with their brands.... Read more
Becky Fincham on three ways to boost book events.
Relive The Bookseller Marketing & Publicity Conference 2016 with our blog.
Waterstones has more than tripled sales of its Fiction Book of the Month in volume terms in the past two years, the company’s head of... Read more