Tagged: The Bookseller Marketing & Publicity Conference

Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Read more

Print and digital 'not opposing forces', conference hears

Print and digital are not opposing forces, they should work together as a “reader-centred good”, the Guardian’s Richard Furness has said whilst discussing the newspaper’s... Read more

Five commandments for marketeers to live by

Contagious, an advisory service for the marketing industry, has revealed five "commandments" for marketeeers to live by and has urged publishers to be brave with their brands.... Read more

It's all about that audience

Becky Fincham on three ways to boost book events. Read more

Liveblog: Marketing & Publicity Conference 2016

Relive The Bookseller Marketing & Publicity Conference 2016 with our blog. Read more

Taylor: Waterstones’ focus is on conversations

Waterstones has more than tripled sales of its Fiction Book of the Month in volume terms in the past two years, the company’s head of... Read more

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