Tagged: Anna Rafferty

Marketing must be 'human' in world of 'unprecendented change'

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented... Read more

Anna Rafferty leaves Pottermore for BBC Worldwide

Anna Rafferty is leaving Pottermore to join the BBC Worldwide as its director of digital marketing. Read more

Pottermore readies radical relaunch

Pottermore, the website built to extend the Harry Potter brand online and sell e-book editions of the original seven titles, is to be relaunched with... Read more

Anna Rafferty joins Pottermore

Harry Potter fan site Pottermore has appointed Anna Rafferty as director of product, creative and content.  In her new job, reporting to c.e.o. Susan L... Read more

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