Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented... Read more
Anna Rafferty is leaving Pottermore to join the BBC Worldwide as its director of digital marketing.
Pottermore, the website built to extend the Harry Potter brand online and sell e-book editions of the original seven titles, is to be relaunched with... Read more
Harry Potter fan site Pottermore has appointed Anna Rafferty as director of product, creative and content. In her new job, reporting to c.e.o. Susan L... Read more