Formula One and DK strike global publishing deal

DK and Formula One have struck a new global publishing partnership comprising a multi-year programme of officially licensed titles.

Launching in November, the titles will include a range of gift, activity and educational books for all ages.

Designed with both “new wave and traditional enthusiasts” in mind, the first titles in the partnership include The Official F1 Quiz Book, publishing late November, followed by The Official F1 Activity Book for younger readers and The Official F1 Colouring Book.

Mark Searle, MD of DK+, said: “Everyone at DK is so excited to be working with Formula One on this brilliant range of books over the coming years. F1 is one of the biggest sports brands in the world and growing at an astonishingly fast pace – this feels like the perfect time to launch this range which will excite and delight fans new and old.”

Emily Prazer, chief commercial officer of Formula One, said: “As Formula One’s global fanbase continues to grow and diversify, storytelling plays an increasingly important role in how fans connect with our sport. Our partnership with DK allows us to reach new audiences around the world by delivering high‑quality, accessible books, while creating a new avenue to deepen engagement with fans of all ages.”

Mirna Keshishian, senior director of business development, CAA Brand Management, who brokered the deal on behalf of its client Formula One, added: “We are thrilled to bring together two global leaders – F1 and DK – for this dynamic publishing partnership. Formula One’s passionate fanbase and DK’s expertise in creating engaging, high-quality content make for a truly powerful combination. These new titles will offer fans of all ages fresh ways to connect with the sport they love, and we look forward to seeing this collaboration inspire and entertain audiences around the world.”