Ellie Henderson signs four-book deal with Joffe Books’ Choc Lit
Joffe Books’ romance imprint Choc Lit has signed a four-book deal with bestselling author Ellie Henderson, as the first part of a wider relaunch of the Choc Lit brand, which was acquired in 2023.
Under the leadership of managing director Emilie Marneur and head of Choc Lit Becky Slorach, the imprint will publish a mix of debut, self-published and previously published authors across diverse romance genres, from spicy and dark romances to rom-coms, seasonal romantic fiction and sagas.
Jasper Joffe, CEO of Joffe Books, said: "We’ve successfully breathed new life into Choc Lit’s beloved backlist, bringing well-loved authors like Sue Moorcroft, Jane Lovering, and Christina Courtenay to new digital audiences. Now, it’s time to push further- expanding our romance publishing, building an engaged community of readers, and turning exceptional books into bestsellers.”
Slorach acquired world rights to Henderson’s new Scottish Highlands romance series directly from the author, launching Christmas 2025. Henderson’s series is set in the Scottish Highlands by Loch Lomond, and weaves together love, nostalgia and personal transformation, the publisher said.
The first book follows Jessica, who retreats to her childhood home in Rowan Bay for a quiet Christmas after heartbreak, only to be find Reuben – her brother’s childhood friend and former tormentor – unexpectedly back in town. As snow falls, old tensions ignite a surprising attraction, making Jessica question where her heart truly belongs.
Slorach said: “I’m thrilled to be working with Ellie again. She writes breathtaking romances set in stunning locations. This new Scottish Highlands series is a wonderful addition to our seasonal romance list and perfectly showcases our Choc Lit strategy.”
Henderson commented: “I am so excited to be working on this new series with the brilliant team at Choc Lit. Their enthusiasm for my Arran series was wonderful and I am thrilled to be collaborating with Becky and her colleagues again on this new series set by Loch Lomond.”
Slorach and Joffe Books editor Jasmine Callaghan are actively acquiring new authors to join the Choc Lit family and can be contacted at becky@joffebooks.com and jasmine@joffebooks.com.
