Bloomsbury to publish new book by Wikipedia founder Jimmy Wales

Bloomsbury is publishing a new book by Wikipedia founder Jimmy Wales.

Head of Bloomsbury Trade Alexis Kirschbaum acquired UK & Commonwealth (excluding Canada) rights to The Seven Rules of Trust: And Why It Is Today’s Most Essential Superpower from Ben Clark and Julian Alexander at The Soho Agency, on behalf of William Callahan at Inkwell Management. The book will be published simultaneously by Bloomsbury in the UK and Crown Currency in the US on 28th October 2025, and translation rights have been sold in 15 additional territories so far.

"When Jimmy Wales founded Wikipedia more than two decades ago, he changed the landscape of knowledge forever – although almost no one realised it at the time," the synopsis says. "Today, people view Wikipedia 11 billion times every month in the English language alone. But in our ‘post-truth’ era, where the internet is a sea of disinformation and facts are increasingly malleable, Wales reminds us that it’s more important than ever to return to the problem at the heart of it all: that without trust, we have no knowledge. And without knowledge, we can’t fight back."

Wales said: "Long before it became the biggest collection of knowledge in the history of the world, Wikipedia had to overcome its greatest challenge: getting strangers on the Internet to trust each other. Trust is a living thing that can and must be cultivated. I believe that the crisis in trust is leading to a crisis in politics, the rise of authoritarianism, the rise of anti-science and anti-reason sentiments in society. I hope to show a new path."

Kirschbaum added: "I cannot think of any person better suited than Jimmy Wales to writing a book on the importance of trust to our world. All around us we are witnessing the consequences of our diminishing trust in institutions, politics, the media and each other. With The Seven Rules of Trust, Wales has written an essential guide that shows us why trust is so valuable and how to rebuild it."