That's Entertainment

<p>Fiona Fraser</p><p>Joanne Willetts is a young woman on a mission. Head of books at distributor Entertainment UK since April, she aims to use her experience of DVD logistics to educate book publishers about the benefits of regular new release forecasting.</p><p>"It is something they don't seem to have a concept of," she says. "It would be great to be able to go to a publisher with our forecasts and see if they match its own. If Sharon Osbourne goes on Jonathan Ross' TV show, how does that affect sales of her book? We should be able to work through these things together and that would take...

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