Little girls lost

<p>Benedicte Page</p><p>Penguin is taking the opportunity of Lesley Pearse's 60th birthday this year to put a big push behind her latest emotive page-turner, A Lesser Evil (Michael Joseph, August). Magazine advertising, a buy-one-get-one-free offer, and afternoon teas and signings with the author are all elements in the push to make the book a number one hardback bestseller.</p><p>Pearse, a warm woman with a well-developed sense of humour, has reacted to the big Six-Oh her own way, going on a drastic diet and changing her hair colour to a vibrant red. It's also been a time for a little refl...

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