Describe your role
Features editor meets marketer meets digital operations meets data analyst. In a word: diverse. As well as commissioning content for Pan Macmillan’s five websites, editing it and occasionally writing it, I work with the wider communications team on amplifying its title-specific campaigns online. I run some of our email newsletters too, and provide regular statistics and insights updates on our online activity to the rest of the company.
What’s the best thing about your role?
Running picador.com. I love all the books in the Picador imprint so having the opportunity to think about them like a features editor is a pleasure, as is being able to embrace my inner book geek when coming up with content ideas for our literature-loving audience.
Which books are you working on?
I work across all lists at Pan Macmillan, from picture books to non-fiction, poetry to science fiction and fantasy. This month I’ve been working on a series of blog posts to tie in with Mental Health Awareness Week, in which some of our authors talk about writing as therapy on picador.com.
How challenging is it to build a digital community?
Very challenging. As well as building a community, you also have to nurture it and be an integral part of it. That’s what we’re doing with picador.com and our teen site mkb.com: they’re blog platforms and they’re also community platforms where you can set up your own bookshelves, follow authors and editors, and let your friends know which events you’re going to. Editors and authors are at the heart of it, both on the blogs and in the bookshelf communities.
What advice would you give to people looking to work in the industry?
Digital communications is a really exciting place to be and it’s growing, so well worth investigating if you haven’t considered it before. Make the most of work experience placements by talking to as many people as possible across a broad range of departments.