My Job in 5: Ella Pocock, Marketing executive, Quercus

My Job in 5: Ella Pocock, Marketing executive, Quercus

How would you describe your role?

I assist the marketing manager on planning and implementing a marketing strategy for Quercus and its imprints. I help increase the visibility of these titles in the marketplace for different audiences using a variety of media.

What do you like best about your role?

I work on campaigns for fiction, non-fiction and children's books. The people I'm working with, my approach, the creative, and the readership I am marketing to are always diverse. Each campaign brings a new challenge and I have some fantastic colleagues that I am very lucky to be learning from.

What challenges does the marketing sector face at the moment?

Catching the attention of consumers and delivering your message in an over-subscribed market is increasingly difficult and expensive.

What campaign are you most proud of?

One of the fi rst campaigns I managed at Quercus was for It's All About Treo. The strategy for this title was to build a word of mouth campaign. I utilised the Treo Facebook page that had been set up for the hardback. I posted content daily and built a relationship with the fans and increased the number of page likes. I secured partnerships with the Dogs' Trust, KONG and Dogs Today magazine. The response from readers was fantastic; they were instrumental in spreading the word.

What advice would you give to people looking to work in the industry?

Don't just focus on trade publishing companies for campaign examples and market developments. Companies across all sectors are brimming with innovative and creative ideas. Use Twitter effectively. It's an excellent networking tool and for learning up-to-date publishing news. Build skills that are applicable to different departments and sectors. I moved from professional publishing into trade; it was diffi cult but attending evening Photoshop and InDesign courses were beneficial.

- Questions by Maria Vassilopoulos
If you are working in the industry and would like to appear in
the Q&A, please email maria.vassilopoulos@bookseller.com