My Job in 5: Stacey Croft, Marketing Executive, Icon Books

How would you describe your role?

As marketing executive, I work closely with the sales and marketing director and the publicity director on all areas of consumer and trade marketing, from writing copy and overseeing the design of marketing material and the seasonal catalogue to executing digital marketing campaigns.

What do you like best about your role?

I’m particularly passionate about social media and so I love encouraging people to talk about our books online. I enjoy planning campaigns that use different media channels, such as the ongoing marketing campaign for Mark Forsyth on Tumblr, and building relationships with fellow book bloggers.

Which titles are you working on at the moment?

I have had a lot of fun working on Victoria Williamson’s You Are the Music and I have been planning a social media campaign for Tim Bradford’s A London Country Diary.

Explain your role within the Society of Young Publishers.

It’s my first year on the committee and I am the social media officer, meaning that I run their Twitter and Facebook accounts and send out the frequent events newsletter. I also enjoy helping out at events like our recent Career Speed Dating event and the monthly book club.

What advice would you give to people looking to work in the industry?

I’ve found that showing your passion for books outside of publishing work experience helps you to stand out, from running a blog and joining the SYP, to being a bookseller and volunteering at book events. It shows that you’re serious about the industry and helps you gain demonstrable skills.