My Job In 5: Sarah Swindells, Publicity and marketing assistant, Octopus Publishing Group

My Job In 5: Sarah Swindells, Publicity and marketing assistant, Octopus Publishing Group

Publicity and marketing assistant, Octopus Publishing Group

How would you describe your role?

I support my seniors in their campaigns by helping with publicity plans, event organisation and writing press releases, whilst managing my own campaigns. I also look after Octopus' social media channels.

What is the best thing about your role?

It is always satisfying to see an author's book getting the media recognition it deserves, and having a small part to play in that is wonderful. Getting to know our authors is very inspiring.

Which of your books are you most excited about for 2014?

A highlight for me is Brick Wonders by Warren Elsmore. His previous title Brick City was my fi rst publicity campaign, and I can't wait to see the success Brick Wonders gains.

There is also Persiana by Sabrina Ghayour. The announcement of her fi rst book created a huge amount of buzz on Twitter, and we're sure she'll be taking the food world by storm with her amazing recipes.

How important are a publicist's contacts and how do you make them?

Assisting on campaigns is the perfect introduction. Being positive and enthusiastic about the titles you are promoting is a must! It is useful to have a set of journalists or bloggers you can refer back to, particularly if they write for a certain genre.

What advice would you give to people looking to work in the industry?

Publishing is a changing industry, with huge merges and new digital developments happening all the time. It helps to keep abreast of these changes. Publishing can seem competitive and inaccessible, but do persevere. Plus, the wait is absolutely worth it.