My Job In 5: Phil Ormerod,  Art Director, Dorling Kindersley

My Job In 5: Phil Ormerod, Art Director, Dorling Kindersley

Describe your role

As the art director of the Knowledge (reference) division, I oversee all design of adult and children’s titles. I initiate, and am involved in, the presentation of new ideas, covers, and ongoing projects. I ensure we keep our approach current while adhering to our strongly reader-centric lexigraphic principles.

What do you enjoy about your role?

It’s very varied. Producing incredible-looking content and products that educate and enrich our audience is a strong driving force for me.

Which new titles are you working on at the moment?

Recently, we’ve done a lot of photography around the world for various projects including our History of the World in 1000 Objects and evolving the use of CGI for perennial topics such as planets and dinosaurs. We’ve also been busy focusing our more educational material for kids (and parents!), creating a new range of books for the Young Adult market, as well as developing some fantastic novelty and interactive formats. Our digital programme is ongoing and extremely exciting.

What benefits does digital work bring to illustrated publishing?

From the very beginning, the DK approach to constructing pages always had an element of the layering and access-points associated with digital media. In our books we lead our readers through content on the page by creating a strong visual and textual architecture. Digital media simply helps us to bring our content more fully to life through the use of animation, video, audio and the computative ability of digital devices.

What advice would you give to someone looking to work in the industry?

Be open-minded about what publishing is now and its potential for the future. Convergence of all media is changing the industry every day and if you have talent, vision and drive then anything is possible. With this in mind, we are reaching out to design colleges across the country by offering four internships in various departments across DK. It’s a great opportunity for young designers to get first-hand experience of life in an illustrated publishing house, and a welcome injection of young, fresh thinking for DK.