Facebook founder Mark Zuckerberg has set up a book club on the social networking site, attracting more than 120,000 likes in three days.
The A Year in Books page on Facebook, set up by Zuckerberg for the book club and which has more than 124,000 likes, says: “We will read a new book every two weeks and discuss it here. Our books will emphasise learning about new cultures, beliefs, histories and technologies. Suggestions for new books to read are always welcome. We ask that everyone who participates read the books and we will moderate the discussions and group membership to keep us on topic.”
Every year Zuckerberg sets himself a challenge for the 12 months ahead. Previous challenges have included learning Mandarin and meeting a new person every day.
In 2015, following a post asking Facebook users to suggest challenges, Zuckerberg will read a new book every other week.
Writing on his Facebook page, Zuckerberg said: “I'm excited for my reading challenge. I've found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I'm looking forward to shifting more of my media diet towards reading books.”
Describing The End of Power, Zuckerberg said: “It's a book that explores how the world is shifting to give individual people more power that was traditionally only held by large governments, militaries and other organisations. The trend towards giving people more power is one I believe in deeply, and I'm looking forward to reading this book and exploring this in more detail.”
In September 2014, the latest period for which statistics are available, Facebook had 864m daily active users on average.
Zuckerberg joins well-known names including Oprah Winfrey and, in the UK, Richard and Judy, in launching a book club.