Zoella's brother signs with H&S

Zoella's brother signs with H&S

Hodder & Stoughton has acquired a graphic novel by YouTuber Joe Sugg, the younger brother of Zoella.

Senior editor Briony Gowlett bought world rights to the book from Lucy Lendrem at Gleam Futures.

Sugg runs the ThatcherJoe YouTube channel, which has more than 3.6m subscribers, and announced his book deal in a video on the channel.

The book – the story of a socially isolated girl who fights to save a virtual world, created for her by her dying father, from mayhem – will see Sugg collaborating with an illustrator, and working with author Matt Whyman. It will be “shot through with references from Joe’s life and online antics” and “be an immersive adventure but will also touch upon many of the issues that his fans face every  day”.

Gowlett said: “Joe is an amazing young talent; his YouTube videos are some of the most inventive around and this imagination will shine out of every page of his book. Joe keeps his audience at the heart of everything he does and this project will be no different.”

Sugg is the latest in a line of YouTubers to have secured his book deals. His sister Zoe Sugg, commonly known as Zoella, released a YA fiction novel Girl Online (Penguin), and her boyfriend Alfie Deyes released The Pointless Book (Blink Publishing), both last year.

The book will be published in in hardback and e-book in September 2015 priced at £14.99.