YouTuber Tanya Burr signs with Penguin

YouTuber Tanya Burr signs with Penguin

Tanya Burr is the latest YouTuber to sign a publishing deal, with Penguin the publisher.

Burr, the founder of Tanya Burr Cosmetics, has some 2.6m subscribers to her beauty and lifestyle channel.

She said in a video blog announcing the deal for Love Tanya, understood to be with the Michael Joseph imprint, that some publishers she took her book proposal to “didn’t understand social media enough”. She told viewers that publishing “is a little bit different” from making a video, as she is “used to everything being so instant with YouTube”.

“I got my book idea together and I took it round to different publishers,” Burr said. “Some of them didn’t think it was the right time and they didn’t understand social media enough and they didn’t realise that people would want to see a book from me.

“Also, I really really wanted my publisher to be Penguin so I had had a couple of people wanting to do my book before that but I thought ‘I just want it to be Penguin’ because when I was growing up that was a name that I associated with books.

“It was 100% worth the wait because I had time to think about the book a lot and now my publisher is Penguin, which I’m just over the moon about.”

Burr said Love Tanya was “going to be quite personal, with lots of stories from my life”, but would not be an autobiography. “I’m actually doing lots of chapters and snippets, parts of my childhood, beauty, beauty tips, fashion, and a whole chapter on baking,” she said. “I’m also going to do a huge chapter on life and how to lead a happy life because that’s something I’m really passionate about.”

There is no publication date as yet, but Burr said the book would be out “some time next year”.

Following Burr’s video announcement yesterday, the hashtag #LoveTanya was trending on Twitter, after her request that fans tweet her questions, which will be included in the book.

Last week Headline announced it was publishing a lifestyle guide by Fleur de Force, who has 1.5m subscribers. Penguin Children’s will this month publish the first fiction title from vlogger Zoella, who has 4.9m subscribers.

And in September Blink Publishing released Alfie Deyes’ The Pointless Book, which has sold 104,015 copies through Nielsen BookScan.