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Bath-based publishing firm From You to Me is offering all staff an extra day off every year as a "charity day".
M.d. Neil Coxon was inspired to make the move after taking part in a charity walk with his friend Neil Watkins to raise more than £10,000 to help people living with Motor Neurone Disease and to fund more research.
He told The Bookseller: "I feel strongly that our From You To Me products all help people to feel closer to their family and friends. In addition, the way we all care and deliver our service is so important for our customers. I try hard to create a culture to support this mission, and with my experience of this charity event at the end of last year, I have decided to offer all our people the opportunity to do some charity work to support an area that is important to them.
"In addition to any annual holiday, I have organised to give everyone an extra day off every year as a ‘charity’ day. This is a day when I would love people to spend their time supporting, in a way they decide, a charity that is close to their heart.
"I am really looking forward to hearing more about everyone’s plans for this day as they evolve and would also love the team to share their experiences with each other when it has been done. I sincerely hope everyone enjoys and grows from this special charity day but, more importantly, I hope the charities that are chosen really benefit from our touch."