Yellow Kite acquires 'game-changer' keto diet plan

Yellow Kite acquires 'game-changer' keto diet plan

Yellow Kite will publish Ketotarian: The (Mostly) Plant-Based Plan to Burn Fat, Boost Your Energy, Crush Your Cravings and Calm Inflammation by functional medicine expert Dr Will Cole next month. 

Yellow Kite commissioning editor Lauren Whelan agreed a UK and Commonwealth rights deal with Heather Jackson at the Heather Jackson Literary Agency following the book’s launch in the US last year. 

The ketogenic diet, already popular in the US and Australia, kick-starts your body's metabolism so it burns fat, instead of sugar, as its primary fuel. Most ketogenic plans are packed with meat and dairy, Ketotarian is an amalgamation of the best of ketogenic diets with the best of the plant-based diets, said Yellow Kite.

A keto diet is a low-carb, high-fat diet which ‘kick-starts the body’s metabolism so it burns fat, instead of sugar, as its primary fuel’.  It allows the body to produce small fuel molecules called “ketones”.  Dr Cole explains in the book the scientific research for going plant-based keto along with more than 75 recipes that are vegetarian, vegan, or pescatarian. "With a four-week meal plan and packed with expert tips, tricks, and advice for going – and staying - Ketotarian, this book is a game-changer for anyone who wants to achieve peak physical and mental performance," said the publisher. 

Whelan said: “I am so thrilled to welcome Will to the Yellow Kite roster – he is bursting with passion and knowledge to help us try the ketogenic lifestyle safely and continue to celebrate the power of plants at the forefront of our plates.”

Dr Cole said: “The concept of a plant-centric keto way of eating was born out of my own health journey and over 10 years of clinical experience seeing what worked and what didn’t work for my patients.  Ketotarian is high-fat, nutrient-dense that stays true to the ketogenic ways.  But is also plant-based while remembering the importance of reducing inflammation, promoting health gut function and intentionally using food medicines to heal the body.” 

Yellow Kite will publish Ketotarian as a trade paperback on 7th February. Avery published the book in the US in September.