Yellow Kite, an imprint of Hodder & Stoughton, has acquired a memoir and lifestyle guide from yoga instructor and Instagram star Rachel Brathen, titled Yoga Girl.
Emily Robertson at Yellow Kite bought UK and Commonwealth rights from Philip Sane at Lennart Sane Agency.
Robertson said: “I’m absolutely thrilled to be publishing Rachel Brathen’s first book and it is a perfect fit for Yellow Kite. Rachel’s Yoga Girl Instagram account has long been a source of inspiration and it has been amazing to see her popularity snowball over recent years. Yoga Girl is a unique insight into how Rachel became the world’s favourite yogi.”
Swedish-born Brathen lives in Aruba. She has amassed over one million followers on her Instagram account. Her book is part memoir and part self-help, following her story from being a wayward teenager to adopting a clean-living lifestyle. It is interspersed with yoga sequences, healthy living tips and images of Brathen practicing yoga.
Yoga Girl has already been published in Sweden by Bonnier and is due for US publication by Touchstone in March 2015. The book is scheduled for UK publication in trade paperback in June 2015. Brathen will be visiting the UK in June to promote the book and will be holding yoga classes around the country.