Yellow Jersey Press is preparing to celebrate its 20th year of sports publishing with a host of promotions and a star-studded event at the Hackney Empire with Penguin Live. The sports publisher said the key to its longevity was steering clear of "bandwagon publishing" to focus on "brilliant storytelling".

Marking its anniversary year, Yellow Jersey plans to deliver a 2018 schedule from names including The Cycling Podcast, William Fotheringham, The Secret Cyclist, The Fantasy Football Scout and Ed Warner. There will also be a focus on backlist highlights, working with retailers, cycling sho...