YA sees 43% boost post-lockdown as children's market swells

YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened.

Speaking at this week's Children's Conference, The Bookseller's charts and data analyst Kiera O'Brien said the children's sector had outperformed the wider market when lockdown eased in June.

The pre-lockdown first quarter of 2020, covering the start of the year to the week ending 21st March, saw 13.5 million children's print books sold for £78.1m, down 0.1% in volume year on year but a 1% increase in value.

There is no Nielsen data f...

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