Nigel Wyman, Gardners' head of business development for the UK for the past seven years, has been appointed as sales and marketing director.
The new role "is an amalgamation of sales and marketing divisions with Nigel at the helm", Gardners said. The move will see Wyman continue to lead the wholesaler's UK sales arm including its field sales team, and now also the International division.
Wyman has worked closely with the Gardners marketing team on a series of large campaigns while in his business development role, with "more in the pipeline", the company said.
Gardners m.d. Jonathan Little commented: “We are delighted to have Nigel as our new sales and marketing director. He has worked tirelessly over the past few years in the sales arena to help the business grow. His familiarity with the trade as a whole and the business, as well as directly with our customers, now makes him a perfect fit for this position. We look forward to seeing what the future holds.”
Wyman added: “I am delighted to have been given this opportunity and will relish the challenges it will bring. I have really enjoyed my time working within this industry and look forward to many more years of development and growth of myself and working for a fantastic family-run business such as Gardners.”
Gardners noted Wyman's high profile in the industry: he sits on the BA advisory council and has also been vlogging during the covid lockdown with regular updates on the business.