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Waterstone's has launched a digital version of its quarterly print magazine Books Quarterly. The site, http://www.wbqonline.com" target="_blank" title="www.wbqonline.com">www.wbqonline.com">www.wbqonline.com, has gone live and carries content from the issues of the magazine. It will include website specific content, including audio and video that expands on the magazine's articles. There are also forums and the opportunity to share content on other sites.
It is not a transactional site with featured titles linking back to http://www.waterstones.com" target="_blank" title="waterstones.com">waterstones.com.
Rodney Troubridge, fiction marketing planner at Waterstone's, said: "Books Quarterly allows us to talk to readers in a way no other bookseller can, and it is wonderful that it will now have a web presence that will make the world of books even more immediately available. This is another exciting step for Books Quarterly".
The site was designed by Seven Squared, publisher of the Books Quarterly magazine. Mike Burgess, digital director of Seven Squared, said: "It has real human recommendation that will help it grow into a hugely useful resource for readers and bring the expertise of the fantastically literate Waterstone's Bookseller to an e-commerce environment."
Seven Squared recently refreshed the content of the magazine itself with the reviews section sitting in a differentiated section in the middle of the magazine.