World Book Day targets adult readers

<p>Adult readers will be able to buy one paperback under &pound;10 and get a second free to donate to charity or give as a gift as part of this year&#39;s World Book Day. Vouchers will be given away in the <em>Times</em>, <em>Sunday Times</em>, the <em>Sun</em> or <em>News of the World</em> between 4-7 March.</p><p>World Book Day said the initiative aimed to &quot;remind adults about the joy of reading and pleasure of sharing a good book&quot;.</p><p>Victoria Barnsley, chair of World Book Day and HarperCollins c.e.o., said: &quot;The Buy One Give One Free campaign means that World Book Day really offers something for everyone. Together with the well-established Children&#39;s campaign and Quick Reads, this squares the perfect circle, catering for book lovers and new readers alike.</p><p>&quot;We are delighted to have the backing of such an influential partner in News International and hope to see a massive number of people taking up the offer as they combine the pleasure of reading with the joy of giving.&quot;</p><p>Rebekah Brooks, chief executive of News International, a sister company of HarperCollins, said: &quot;I am very pleased that News International has the opportunity to support World Book Day in this way. With a weekly reach of close to 20 million across our four titles, our involvement should help<br />encourage a significant number of people into bookshops across the country, reminding them of the joys of a good book &ndash; and perhaps prompting others to get started.&quot;</p><p>Readers will be able to go to participating retailers, including Waterstone&#39;s, WH Smith and independents, buy a paperback under &pound;10 and get the second free. The offer excludes reference, academic, travel and children&#39;s books. Retailers and publishers will cover the cost of the second book. </p><p>World Book Day takes place on 4th March.</p>