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Adult readers will be able to buy one paperback under £10 and get a second free to donate to charity or give as a gift as part of this year's World Book Day. Vouchers will be given away in the Times, Sunday Times, the Sun or News of the World between 4-7 March.
World Book Day said the initiative aimed to "remind adults about the joy of reading and pleasure of sharing a good book".
Victoria Barnsley, chair of World Book Day and HarperCollins c.e.o., said: "The Buy One Give One Free campaign means that World Book Day really offers something for everyone. Together with the well-established Children's campaign and Quick Reads, this squares the perfect circle, catering for book lovers and new readers alike.
"We are delighted to have the backing of such an influential partner in News International and hope to see a massive number of people taking up the offer as they combine the pleasure of reading with the joy of giving."
Rebekah Brooks, chief executive of News International, a sister company of HarperCollins, said: "I am very pleased that News International has the opportunity to support World Book Day in this way. With a weekly reach of close to 20 million across our four titles, our involvement should help
encourage a significant number of people into bookshops across the country, reminding them of the joys of a good book – and perhaps prompting others to get started."
Readers will be able to go to participating retailers, including Waterstone's, WH Smith and independents, buy a paperback under £10 and get the second free. The offer excludes reference, academic, travel and children's books. Retailers and publishers will cover the cost of the second book.
World Book Day takes place on 4th March.