World Book Day raises awareness

<p>Awareness of World Book Day has reached record levels, according to organisers' evaluation of this year's event. A survey run by Book Marketing Ltd found that 87% of children were aware of WBD in March.</p><p>BML estimated that 2.7 million children redeemed their WBD tokens this year, up by about a sixth on 2002. More than two-thirds of adults with children--and 43% of all adults--were aware of the day.</p><p>Data from Nielsen BookScan presented to publishers and booksellers at an evaluation meeting showed that sales of children's titles during the WBD campaign period were up by 14% on ...

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