World Book Day boosts sales but fails to beat record

<p>The annual boost of World Book Day saw sales in the week to 4th March increase by 3.8% on the previous seven days, but the event was unable to match the record levels reached a year ago. A total of 343,223 copies of the six WBD &#163;1 children's book selections were sold last week--around 10,000 fewer than in 2005--and the market as a whole was 1.9% down. That was despite bookseller registrations for WBD rising by 176 to 2,644.

The bestselling title was Hannah the Happy Ever After Fairy (Orchard), with 81,281 copies sold. That was again a touch off the level of 2005 World Book Day bests...

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