Cassie Chadderton, head of UK Theatre, has joined World Book Day as the organisation’s first chief executive.
Chadderton, who has also been director of media and stakeholder relations at Arts Council England, will take on the new role in October. Kirsten Grant will continue in her role as director.
“I’m thrilled to be joining World Book Day as its first chief executive, and to have this wonderful opportunity to build on its profile and success,” Chadderton said. “I’m looking forward to developing its ambition to give even more children and young people across the country, and from all backgrounds, the chance to be excited about reading and books.”
Chadderton began her career in publishing and was publicity director at William Heinemann between 2003 and 2007. As head of UK Theatre, a professional association for theatre and the performing arts, she represents the interests of the sector with political and policy stakeholders.
Stephen Lotinga, chief executive of the Publishers Association and chair of World Book Day, said: “I am delighted to welcome Cassie as the first c.e.o. of World Book Day. Cassie’s experience in both the publishing sector and with the Arts Council England and at UK Theatre are a perfect combination to take the charity into its next chapter. The World Book Day Charity has gone from strength to strength thanks to the tremendous work from Kirsten and the team over the years and we are excited to see where the charity and its core objectives around reading for pleasure can be developed even further.”