World Book Day 2013 titles announced

Books by Francesca Simon, Anthony Horowitz, Shirley Hughes and Lauren Child will be included in 2013's World Book Day offering, with director Kirsten Grant saying the literacy initiative is planning to create £1m worth of book sales.

Grant, who was appointed in 2011, said organisers were aiming for 1.2 million of the WBD £1 book tokens to be redeemed, targeting £1m of book sales over a seven-week period.

Grant said: "We are about to start conversations with booksellers; it is how we can harness what is happening and support them, and how they can harness their experience and work with their local community." Grant said the single-book format enabled the message to be "stronger and simpler".

She said the WBD team were "really focusing on brand and media partnerships for 2013", and were currently in discussion with a variety of family, children's and media brands.

Other new initiatives for the 2013 campaign include the creation of a 460-strong teachers development panel, with teachers providing feedback on the programme, and what they would like to see more of. Grant said: "It is not necessarily earth-shattering surprises, but it is little things that you would never have thought of."

WBD will create digital content for teens, including a cross-format app, and a kit to encourage teens to share their favourite reads with friends, to be included in the January pack for schools. There will be a range of author videos called "Storycraft" to help children develop their own writing skills, and both the tokens and the books will have augmented reality elements.

The full list of World Book Day titles can be seen below; children in the Republic of Ireland can also exchange their £1 Book Token for Ask Eva by Judi Curtin (O'Brien).

Rachel Bright has provided the illustrations and typography for this year's promotional activity, which will go live on the WBD site this autumn.

Alfie's Shop Shirley Hughes (Random House)
Giraffes Can't Dance: Colouring and Puzzle Fun Giles Andreae and Guy Parker-Rees (Orchard Books)
Horrid Henry's Guide to Perfect Parents Francesca Simon, illustrated Tony Ross (Macmillan)
The Diamond Brothers in . . . Two of Diamonds Anthony Horowitz (Walker)
Ruby Redfort Lauren Child (HarperCollins)
Tom Gates: Best Book Day Ever! (so far) Liz Pichon (Scholastic)
The Chocolate Box Girls: Bittersweet Cathy Cassidy (Puffin)
Tony Robinson's Weird World of Wonders Tony Robinson (Macmillan)