Women's mag Prima links with M&B

<p>Mills&amp;Boon has signed an agreement with the National Magazine Company to extend women's monthly magazine Prima into fiction publishing. The agreement will see Mills&amp;Boon publishing two woman's fiction titles each month co-branded Prima New Beginnings and Mills&amp;Boon. The series is aimed at women aged 30 to 60 and is positioned as "relationship novels for women redefining their dreams".

The first two novels in the Prima New Beginnings series launch next February. They will be merchandised with Mills&amp;Boon titles, will have a cover price of &#163;3.99 and will be 304 pages l...

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