Women Don't Owe You Pretty author launches instagram campaign

Women Don't Owe You Pretty author launches instagram campaign

Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). The step comes as the book notches up 10 consecutive weeks in the top five of the Sunday Times bestseller list since its publication in June. 

Using the hashtag #WD0YP10, users are encouraged to "submit their own stylised photos of themselves" in themed make-up and outfits, with a copy of the book. Given, who is a London-based artist, campaigner and writer, will select her favourite images and post them on her feed @florencegiven to her 500k followers. 

The book has sold 48,779 copies since the week ending 20th June, through Nielsen Bookscan's UK TCM. The synopsis states: “In a world that tells us we're not good enough, it's time we stopped directing our anger and insecurities onto ourselves (and each other), and time to start fighting back by challenging and questioning the toxic structures of the patriarchal society. Women owe men nothing, least of all pretty.

“Filled with Florence's own original artwork and essential advice on issues from body image, self-esteem and self-love, to relationships, sexuality and dating, Women Don't Owe You Pretty is an accessible leap into feminism, for people at all stages of their journey who are seeking to reshape and transform the way they view themselves.”

Given is also expected to launch a virtual event, responding to requests for a Women Don't Owe You Pretty book club and discussing the process of writing the book.