Wolters Kluwer is to launch Android apps for medical practitioners as doctors and nurses are increasingly using Android devices to access content on mobile devices.
Cathy Wolfe, president and c.e.o. of Wolters Kluwer Medical Research, presented data during her keynote at yesterday’s International Association of Science, Technical & Medical Publishers which showed that in the past year, clinicians accessing their mobile content via iOS had declined from 73% to 67%, while Android usage had risen from 38% to 41%.
Wolfe said: “In this marketplace you need to listen to your end users. Wolters Kluwer has done about 250 journals apps, mostly with iPhone because that is where our users were. But that is changing and we have to react.”
The data also shows that mobile now accounts for 50% of usage of Wolters Kluwer online material (21% tablet, 29% smartphone, versus 50% on PC/laptop), that there is a huge growth in accessing mobile content from nurses—whose device ownership now equals that of doctors—and who spend more working hours a day than doctors (3.5 hours versus 2.7) using online medical content.
The figures suggest that the more devices a user has access to, the more they interact with content per day. “About 70% of our users now own three devices. Ownership itself is driving usage and is a huge opportunity,” Wolfe said.