Wodehouse re-imagined

<p>Arrow is aiming to broaden the readership for P G Wodehouse with an ambitious reissue of the classic comic writer&rsquo;s works later this year. Forty-two Wodehouse paperbacks will be published in 2008, with the first tranche of 18 titles coming in May and set to include <em>Summer Lightning</em>, <em>The Mating Season</em>, <em>Joy in the Morning</em> and <em>Uncle Fred in the Springtime</em> (all &pound;7.99).</p><p>Traditionally, most Wodehouse fans are men, but the new cover look is angled towards bringing in women readers too, Arrow said. &quot;It&#39;s a softer, more feminine look, created by a fantastic Korean artist,&quot; said art director Richard Ogle. </p><p>Promotional plans will also target younger readers, with a launch event in May taking the form of a Wodehouse Picnic, with races, competitions, music and afternoon tea served by characters such as Jeeves and Lord Emsworth. &quot;It will be a family treat, because you can start reading Wodehouse at 10,&quot; said publishing director Kate Elton.</p><p>A more youthful readership will also be targeted through a dedicated website, www.wodehouse.co.uk, which will carry extracts, etiquette tips, Jeeves&#39; cocktail recipes, competitions and offers, with content also tailored to social networking sites such as Facebook and MySpace. </p><p>A sustained programme of online advertising and PR on student and broadsheet newspaper sites will drive traffic to the website. Advertising, promotion with The Wodehouse Society, early reading copies and point-of-sale material will also be part of the campaign.</p><p>Wodehouse was previously published in paperback by Penguin, but Random House swooped on his rights in late 2006. Hutchinson publishes him in trade paperback and Everyman produces hardback editions.</p>