W&N 'streamlines' for digital age

W&N 'streamlines' for digital age

Weidenfeld & Nicolson is to “streamline its profile for the digital age” by rebranding the Phoenix paperback imprint as Weidenfeld & Nicolson paperbacks.

The move to a single imprint for hardback, e-book and paperback titles – paperbacks will take the Weidenfeld & Nicolson branding from January 2015 – will “clarify and enhance the Weidenfeld & Nicolson brand”.

The Weidenfeld & Nicolson colophon has been revamped, and will appear on the spines of all titles published from January 2015. It will also feature on the first and last pages of each book, full bleed, “as a reminder to readers they have a W&N title”.

The new logo and rebrand will feature across all of Weidenfeld & Nicolson’s digital platforms, including its Twitter and Facebook accounts and its blog, in January.

Kirsty Dunseath, publisher, fiction, said: “With the increasing role of digital marketing and the influence of social media, it makes sense to have one name, one message. With the rebrand of the paperbacks, Weidenfeld & Nicolson will have a cohesive identity, focusing on our core shared values, the quality of both our non-fiction and fiction lists and our excellent track record.”

Alan Samson, publisher non-fiction, said: “The decision to publish Phoenix paperbacks as Weidenfeld & Nicolson titles enhances the identity of the great publishing name of Weidenfeld in the 65th anniversary year of the imprint.”

The colophon revamp was overseen by group creative director Lucie Stericker and updated by art director Steve Marking.

Stericker said: “Steve Marking has created a twist on the existing logo, showing our modern take on an already beautiful arrangement, retaining the original ampersand which stands as a symbol of the depth and longevity of the list, but introducing sans-serif letters to represent us now and into the future. The logo is flexible in use and can link in varying arrangements.”

The new W&N logo will also feature on the first and last pages of each book, full bleed, as a reminder to readers they have a W&N title.