Weidenfeld & Nicolson (W&N) will be the masthead sponsor of this year’s inaugural London Book & Screen Week.
The sponsorship will give W&N exclusive branding across all online and print collateral for London Book & Screen Week, as well as mobile branding in the form of London taxis and special Books Are My Bag editions to mark the week.
W&N will also run a campaign throughout the London Book Fair promoting the message “Thought Provoking…Ground Breaking…Prize Winning. Weidenfeld & Nicolson”. The publisher has selected debut author Laura Barnett to front the campaign in celebration of her forthcoming novel, The Versions of Us.
Commenting on the partnership, W&N’s m.d. Lisa Milton said: “We are proud to sponsor London Book & Screen Week. Working with partners to build our brand, champion books and to unite readers is central to our strategy. In this modern age where all content providers are fighting to get their stories heard, we wanted to take a slightly different tack – we don’t mind how you’re reading, we simply want to excite readers and publish original content well. From page to screen, books travel across formats and media. This is a very exciting new initiative for us.”
London Book & Screen Week will take place from 13th to 19th April, coinciding with the London Book Fair. It will celebrate books and the films, TV programmes and virtual worlds they’ve inspired. It will feature events with authors including John Banville, Deborah Moggach and Louisa Young.