W&N signs psychologist Cuddy

W&N signs psychologist Cuddy

Weidenfeld & Nicolson is to publish a book by Harvard social psychologist Amy Cuddy, whose TED Talk on body language has been viewed more than 25m times.

Deputy publisher non-fiction, Amanda Harris, bought UK and Commonwealth Rights from HBG USA for Presence: How to Bring Your Boldest Self to Your Biggest Challenges.

Cuddy is a professor and researcher at Harvard Business School, where she studies how nonverbal behavior and snap judgments affect people from the classroom to the boardroom.

In Presence, Cuddy “reveals that we have the power not only to affect how others see us, but also to change how we see ourselves and even to alter our own body chemistry by making small, nonverbal tweaks - such as “power posing” - that ignite the power of the mind/body connection”.

Cuddy said: “Before I delivered my TED Talk, I had no idea how many different kinds of people from all walks of life would learn from and use the experiences and ideas I talked about. But what I revealed on the TED stage was only the tip of the iceberg. There are so many more ways I’ve learned we can change our minds and our lives for the better. I’m delighted that this book now lets me share so much more about the science of power and presence: how we can bring our boldest selves to our biggest challenges by making small, incremental tweaks.”

Presence will be published in £20 hardback and £10.99 e-book on 19th November 2015.