Harry Potter online home Wizarding World has launched has launched a free virtual hub for the school summer holidays.
Called Harry Potter Reading Magic, it is billed as "a destination to discover more about the exciting story and themes of Harry Potter and the Philosopher’s Stone (Bloomsbury) and have some fun along the way”.
The initiative sits alongside Bloomsbury’s rescheduled seventh annual Harry Potter Book Night on 24th June, with fans all over the world joining in magical events and activities themed around Diagon Alley.
With the new hub, over five weeks, young audiences will be able to get to know more about the iconic characters of J K Rowling's books alongside chapter challenges, quizzes, craft activities and weekly themes.
Housing easy to follow tips, the Harry Potter Reading Magic hub will also feature handy and helpful guides for parents, carers and teachers. This content comes from a partnership between all Harry Potter publishers, including Bloomsbury in the UK, Scholastic in the US and Pottermore publishing.
The initiative is set to become an annual fixture. It follows the success of the Harry Potter At Home hub launched by Wizarding World for lockdown during 2020, which attracted more than seven million visitors.
Additionally, the first Harry Potter audiobook is available to stream free on Alexa from Audible beginning on 23rd June and throughout the month of July by saying: “Alexa, read Harry Potter Book One.”
Karen Napier, c.e.o. of the Reading Agency, said: “This past year has been particularly difficult for children and young people, and we know that reading for pleasure can have hugely positive benefits to their wellbeing. We also know, from our own Summer Reading Challenge initiative, how vital it is to ensure children are able to access free reading materials and resources over the summer holidays, to help prevent the summer reading 'dip' ahead of the new school year. This free digital initiative is a wonderful way to encourage children to keep up their reading over the summer months, and to help to share the benefits—and magic!—of reading with as many children as possible.”