Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website.
The joint venture between Pottermore and Warner Bros, first announced in May, launches today (Wednesday 2nd October) and sees Harry Potter digital business Pottermore move over to the new platform WizardingWorld.com.
The Wizarding World app will allow users to take part in the Hogwarts Sorting Ceremony to discover to which house they belong. It features J K Rowling’s original questions and a new augmented reality Sorting Hat. Also included as part of the new app is fresh content, including videos and interactive quizzes and a new fanzine "Wizarding Weekly".
The new website, WizardingWorld.com, will meanwhile build on what fans were offered through Pottermore.com. There will be more original content and new interactive experiences.
Accessible through both the app and the website, fans will be able to join The Official Harry Potter Fan Club for free. Promising exclusive member benefits, there will be an official Fan Club newsletter as part of this. Members can "enhance" their membership by puchasing Wizarding World Gold, a yearly paid subscription. It comes with "a unique, annual gift" and special offers.
Interested fans are encouraged to register for a "Wizarding Passport", described as "a fan’s magical identity" holding details such as their Hogwarts house, Patronus and Wand.
Paul Kanareck, managing director of Wizarding World Digital, said: "The Harry Potter global phenomenon continues to be loved by fans of all ages – from the millions of people who discover the books for the first time to those who explore the movies, audiobooks, stage play, visitor attractions and games each year. We have a wonderful opportunity to create new experiences including a fan club for the digital age, which offers an amazing breadth of content and new interactive platforms that will give our fans around the world a truly connected experience across the Wizarding World universe."
The Wizarding World app is now available for download via the App Store for iPhone and Google Play for Android.