The 13th Diary of a Wimpy Kid cover and title has been revealed on Facebook as well as on a children’s radio station.
Diary of a Wimpy Kid: The Meltdown (Puffin) by US author Jeff Kinney was revealed on a Facebook live video on Tuesday (1st May) with children’s TV presenters Sam and Mark which saw the pair melt, chip and blast a block of snow covered ice to reveal the cover.
As part of the reveal, Puffin partnered with children’s digital radio station Fun Kids, revealing the new cover on funkidslive.com which broadcasts on DAB Digital Radio as well as online and mobile, as well as the Wimpy Kid Facebook page, reaching thousands of Wimpy Kid fans across the UK.
The reveal kicked off international marketing and publicity campaigns including major trade and consumer advertising across print, broadcast, and social media channels; extensive social media promotion; publicity and large-scale events.
Diary of a Wimpy Kid: The Meltdown will be published on 30th October.