Wimpy Kid overall winner at BMS marketing awards

Wimpy Kid overall winner at BMS marketing awards

Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was named the overall winner at the second Book Marketing Society's annual Marketing Campaign of the Year Awards, announced at The Bookseller's Marketing and Publicity Conference this afternoon (9th July).

Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney (Puffin) took the accolade of Best Marketing Campaign 2012.

Also awarded were the following categories: Best Brand Management Campaign – Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney (Puffin); Best Debut Campaign – Fifty Shades of Grey by E L James (Arrow/Random House); Best Shoestring Campaign – Polpo by Russell Norman (Bloomsbury); Best Design Package – Polpo by Russell Norman (Bloomsbury); Best Blurb – Is It Just Me? by Miranda Hart (Hodder).

BMS director Jo Henry said: "Our winners were all real stand-out campaigns in their categories so congratulations to them all. The overall winner in Wimpy Kid displayed real skill, professionalism, focus and audience connection with fantastic growth for the brand."

Henry was joined on the judging panel by John Bond of whitefox; Foyles head of marketing Miriam Robinson; Dominic Gettins of agency network Havas Worldwide; BMS joint founder Alastair Giles; BMS development manager Jon Slack; The Bookseller's head of events and marketing Sam Missingham; and Nicholas Clee, joint editor of BookBrunch.

The Best Blurb category was decided by a public vote.