Wimpy Kid helps boost Puffin sales

Wimpy Kid helps boost Puffin sales

<p>Puffin&rsquo;s big brands including Wimpy Kid and Rick Riordan&rsquo;s Camp Half Blood books have helped it to a 36% increase in sales year on year. </p><p>The announcement comes a year after the creation of Penguin Children&rsquo;s Books, which includes Puffin, Ladybird, Frederick Warne and Children&rsquo;s Character Books (which publishes BBC Children&rsquo;s Books). Across the division, children&rsquo;s sales are up 10%. </p><p>Digital output is expected to grow significantly next year. Children&rsquo;s Books m.d. Stephanie Barton said: &ldquo;We have done a lot of digital experimentation and we are learning from that and moving ahead with our digital plans.&rdquo;</p><p>Puffin is to launch an iPad app for Raymond Briggs&rsquo; The Snowman which, unlike earlier interactive apps, has no audio or interactive elements.</p><p>Francesca Dow, m.d. of Puffin, said: &ldquo;You don&rsquo;t always need gimmicks for digital formats and there will be a space for having a calming experience on the iPad.&rdquo; </p><p><em>The Snowman</em> is likely to retail for &pound;5.99, or &pound;1 less than the paperback. Frederick Warne is also planning to create all 23 Beatrix Potter Tales as apps, also without interactive elements. The price has yet to be decided.</p><p>Other interactive apps with audio and &ldquo;touch and feel&rdquo; elements will be published into the preschool market.</p>