Wiley is to launch a new publishing imprint, Techstars Press, in conjunction with the Colorado-based seed accelerator company Techstars.
Techstars has a portfolio of over 1,900 companies, with a market capitalisation of over $25bn. The new imprint will serve as the publishing home for entrepreneurs, innovators, industry disruptors and publishing "with the mission of providing indispensable resources for the start-up community", the announcement said.
Jenny Lawton, chief innovation officer for Techstars, said: "With Techstars Press, we will aim to create a better, more innovative, and more author- and audience-appropriate publishing experience for entrepreneurs and innovators. By bringing these books together under one imprint we will focus, amplify, and accelerate the success of each book, and help authors benefit from the power and support of the Techstars global network."
The announcement said the partnership would bring to market "rich content from talent that traditional publishing houses alone don’t have access to."
Matt Holt, senior vice-president of professional development at Wiley, said: "Wiley has long been a proud publisher of some of the greatest thought leaders on business and technology. We are excited to partner on Techstars Press, using out 200+-year-long publishing legacy to elevate the insights from their well-respected entrepreneurial community."
The first title, due out in February, will be Yes, You Can Do This! How Women Start Up, Scale Up and Build the Life They Want by Techstars general manager Claudia Reuter.