Why worms are not the answer for W H Smith

<p>Stores need an overhaul to excite shoppers </p><p>Publishers travelled to Swindon last week for an upbeat Christmas marketing presentation from W H Smith. The next day, headlines were dominated by the chain's unrelentingly grim annual results. Book sales fell by 6% over the spring and summer, with only the weak excuse of a missing Harry Potter. Over the same period Waterstone's, Ottakar's and Borders/Books Etc have all grown like-for-like sales and expanded their square footage. WHS is already playing catch up for Christmas, and cannot afford a repeat of the past two seasons.</p><p>Chief...

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