Why book clubs are different

<p>Nicholas Clee</p><p>When BCA, the UK's largest book club operator and with more than two million members, offered lead titles at 75% off through its Just Good Books catalogue last Christmas, the pips began to squeak at high street booksellers. At the same time, the Booksellers Association was trying to promote those titles at higher r.r.p.s through its Books for Giving catalogue.</p><p>The Just Good Books offer that grabbed most attention was for David Attenborough's Life of Mammals (BBC). Wholesaler Bertrams said that the performance of the title in the trade had been undermined as a...

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