WHS' Kobo partnership gives Mills & Boon boost

WHS' Kobo partnership gives Mills & Boon boost

Mills & Boon has seen a sharp rise in sales of its e-books after Kobo matched W H Smith’s in-store offer online.

W H Smith has been running a “five for the price of four” offer on Mills & Boon titles throughout February, and its digital partner Kobo applied the offer to the same titles’ digital editions, giving customers five for four on a range of frontlist Mills & Boon e-books.

W H Smith announced a deal to partner with Kobo in October 2011. It sells Kobo e-reading devices (pictured below) in store, and in return it pockets a share of every e-book sold through its UK website, The Bookse...

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