Whitbread kick-starts book awards

<p>Whitbread is to inject new life into the Whitbread Book Awards after signing a raft of partnerships with book trade organisations and increasing the total value of the literary prizes to &#163;50,000. It is set to unveil a new logo, strapline and Website for the awards. The company has signed "non-exclusive, non-financial" partnership deals with the National Reading Campaign, the Library Association, Amazon.co.uk and the Booksellers Association to grow awareness of the awards.</p><p> The cash prize for the main Whitbread Book of the Year Award has been raised to &#163;25,000 from &#163;2...

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