WH Smith unveils bookselling blueprint for the next decade

WH Smith unveils bookselling blueprint for the next decade

WH Smith has unveiled a new books strategy for its High Street arm, designed to futureproof sales at the 611-strong chain “for the next decade”.

With revenue in the High Street business falling year on year, new managing director Carl Cowling has been moved across from the flourishing Travel business—where he was also m.d.—to take the High Street arm by the scruff of the neck and set out its vision for the next 10 years. In order to grow book sales and better target its core customers, the 225-year-old company is trialling its new strategy for books in its 17,500 sq ft Broad Street store i...

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