W H Smith will be the official bookseller at the 25th Guildford Book Festival.
The retailer will help the festival, which takes place between 13th and 19th October, extend its reach.
Jim Parks, the festival’s creative director, said: “Our partnership with W H Smith is a thrilling new development in the growth of the festival. 2013 was a transformational year for our events, with dramatic increases in audience attendance and a high percentage of sell out performances.”
Karl O’Leary, head of advertising and events at W H Smith, said: “Encouraging a love of reading is the primary focus of our wide-reaching community programmes and, through this partnership, we look forward to working with Guildford Book Festival to help even more people enjoy even more books.”
W H Smith has also announced that Graeme Simsion’s The Rosie Project (Michael Joseph) has been voted the favourite title of Richard and Judy’s Spring 2014 Book Club.
Readers voted via the W H Smith website for their favourite title, with Apple Tree Yard by Louise Doughty (Faber & Faber) coming second and Jo Baker’s Longbourn (Black Swan) third.
A follow-up to The Rosie Project, The Rosie Effect, will be released by Michael Joseph later this year.
Simsion said: “I'm delighted with the news and with the way The Rosie Project has been embraced by UK readers. My thanks to all who took the time to vote and I look forward to giving you some more of Don and Rosie later in the year.”
Richard and Judy’s new selection of titles for the Summer 2014 Book Club will be available in W H Smith stores nationwide soon.