Weltbild stunt ends in apology


The readers of German consumer magazine Brigitte may have loved the idea, but the decision by mail order company Weltbild to offer free copies of W&uuml;stenblume by Waris Dirie, the most successful non-fiction book in Germany last year, has backfired, upsetting booksellers and publishers alike.</p><p>

Readers were invited under the headline "A book instead of flowers for Valentine's Day" to call a Weltbild freephone number to order their free copy of W&uuml;stenblume, the autobiography of north African model Dirie. Callers were then sent, postage paid, a copy of the book, Weltbild's la...

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