Welbeck Publishing Group will launch a new children's imprint, Welbeck Editions, later this year.
The imprint will publish a small, curated list of illustrated non-fiction titles, which will appeal to gift-givers and children alike, and feature established illustrators such as Sam Usher and Claudia Boldt, alongside children’s writers such as Moira Butterfield and Charlotte Guillain.
Welbeck Editions will launch with three titles this autumn, with a further 10 titles planned for 2021.
Marcus Leaver, executive director of Welbeck, said: "We’re really thrilled to be working with such a talented bunch of children’s authors and illustrators, as we launch Welbeck Editions. Our aim is to make beautiful books that adults can’t resist buying for the special child in their lives, and which have the lightness and fun to make them firm childhood favourites."
Laura Knowles, Welbeck’s associate publisher, children’s, added: "Non-fiction should never be dull and we aim to bring topics to life for children as young as three, and up to 12 years old, with stunning illustration and brilliantly crafted text.”
The imprint will launch with Dance Like a Flamingo by Butterfield, with illustrations by Boldt, in September. It will be followed by What Did the Trees See? by Guillain and What a Ship Sees by Laura Knowles, with illustrations by Vivian Mineker in October. The three titles will be presented at London Book Fair and Bologna Children's Book Fair this spring.